As a resume writer, have you ever given advice to a job seeker about the design or use of a job-search business card? If so, what was your advice?
I have given advice on this. I recommend clients incorporate a personal branding statement, and not just say what they do. You want to be memorable. This was not a client of mine, but I met a woman who was a marketing executive. She had mini-business cards that were very simple, her name, Strategic Marketing Executive, phone and email (personally I would have added her LinkedIn URL) on one side. The other side of the card had a tag line, like Dynamic Leader, and each card had a different line. When she passed out cards in a group interview it became a talking point and people were comparing what each card said.
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I suggest to my clients that their business card design should match the formatting, color, and tone of their resume and other career communications tools whenever possible. I also suggest using a networking title on the front of the card and including a short WhyBuyROI on the reverse side. This succinctly summarizes for the reader why a company should hire the person and what impact their tenure has made for past employers.
A business card or a double-sized card (folded to the typical size) is easy to carry and hand to someone as part of a job seeker’s networking and self-marketing process. It would include the job seeker’s name, contact info, the target job, brief bullet points, LinkedIn profile URL, and the URL and/or QR code to access the full resume.
Business cards can be printed at most office supply stores and are reasonably inexpensive for a few hundred cards. In addition, many online companies produce business cards inexpensively. And if you’re technology savvy, you can print your cards using special paper and a template that is already loaded on most computers.
When creating your job-search business cards, keep the design simple. Use traditional fonts and conservative, business-appropriate color schemes. If you are pursuing jobs in advertising, media marketing, or other creative fields, you have more latitude with design and use of colors.
Infographic Business Card
An infographic business card is a very unique concept. It is not a “business card” in the traditional sense. Instead, it is more of a “networking handbill.” In concept, an infographic business card is a colorful, high-resolution document containing persuasive background information and accomplishments presented through pie charts and bar graphs of creative design.
An infographic business card was briefly addressed in the Infographic Resume section of the article. It is larger than the standard three-and-a-half inch by two-inch business card. Although there is no rule, a four-by-six-inch card is a good size or starting point.
The infographic business card is ideal for networking events, especially for association gatherings and conventions. Printed on business-card grade paper, with colorful graphics, it is a clear differentiator. If not too large, it can still easily slip into an inside jacket pocket or portfolio of a networking contact or hiring executive.
If this infographic card idea appeals to you, it is highly recommended that you use the services of a professional with experience creating infographic resumes, as this experience translates well to infographic cards. Remember, networking cards, resume cards, and infographic cards do not replace your resume. They are designed as job-search marketing pieces. Always have these cards handy, regardless of which version or versions you decide to use. Who knows who you could meet, and if they’ll contribute to your search? You never can tell.
Using a business card can be beneficial with getting a job. Try to incorporate this into your arsenal when seeking a job. If you are looking for the best resume posting sites you should use UJober.