Use of Keywords
Keywords are specific words or phrases that reflect your experiences and abilities, and are frequently buzzwords, or terms-of-art. You are undoubtedly familiar with the keywords of your industry and your abilities. Make sure they appear prominently on your resume. Examples include “P & L” and “ROI” for commerce. Others include “pull-through strategies” for sales and marketing, or are specific to a particular industry (like a professional designation). Your resume must contain certain keywords to get the employer’s attention and communicate that you are qualified for a particular position. The importance of keywords on your resume cannot be overstated.
Keywords can include the following:
• Position title
• Professional designation
• Skills, knowledge, core competencies
• Industry terms-of-art (and abbreviations)
• Employer names (past or present)
• Licenses, certifications
• Location (city, state)
• Software and technologies you’re familiar with
• Education (school names and degrees)
It can be impactful to connect a keyword to an accomplishment, whenever possible. For example, Client Retention—maintained a client retention rate of 94 percent for the last four years.
When pursuing a particular opening, use the word cloud technique to capture buzzwords used by that employer.
What the Pros Say:
The use of keywords is important on a resume. What would you consider are the more important kinds of information that lead to keywords?
If you want a resume that will pass resume scanning programs, attract the hiring manager’s attention, and get you interviews, you need to tailor the resume to the specific job you’re seeking. You need to closely read the job posting to find key words and phrases in order to match what the employer is seeking with what you’ve done.
Write your resume to highlight your accomplishments, then weave in some keywords from the job posting while staying honest. State your accomplishments and contributions in order to position yourself to interview effectively.
Reading job postings and job descriptions will provide a wealth of information on the keywords to include in the resume. You can easily search online for information on job roles in all industries and is a great tool to research the types of jobs available.
The three fundamental variations of resumes are: Chronological, Functional, and Showcase.
The Chronological format is the most traditionally used resume format. A job seeker’s experience in the work world is listed in reverse chronological order. This format emphasizes duties and responsibilities with accomplishments listed under each employer. Jobs, as well as managerial and other responsibilities, are grouped by title and company, with dates of employment. This is a common format frequently used by tenured professionals with consistent work experience in one field or position type.
What the Pros Say:
What is your opinion regarding the use of a reverse Chronological resume?
It’s the best plan 99 percent of the time. It’s the easiest to read and the format that most hiring managers and recruiters expect to see.
I always use a chronological format. A client’s most recent job and accomplishments usually carry the most weight to the reader.
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